Juice

Schwartz, a former BusinessWeek editor, picks apart the mysterious act of invention to find where the "Aha!" comes from. He juxtaposes the stories of classic inventors with those of pioneers in new fields such as genomics and business systems. Through them he shows the patterns that recur in mental breakthroughs as well as the strategies that enabled the inventors to transform improbable ideas into workable solutions to other people's problems. Schwartz is also the author of The Last Lone Inventor, Digital Darwinism, and Webonomics.