From bestselling author of How I Multiplied My Income and Happiness in Selling Frank Bettger comes a new business classic.
This self-help marketing book guarantees success in sales. With all the best-kept selling secrets that raised Bettger from a failure to a success, How I Raised Myself From Failure To Success In Selling is a how-to manual for any aspiring salesman. With step-by-step guidelines and instructive examples, Bettger guarantees success for anyone — from selling houses to mutual funds, advertisements or ideas, this is the book for any seller.
Included in this book are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America.
Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. With keen insights on the power of enthusiasm, how to conquer fear, the key word for turning a skeptical client into an enthusiastic buyer, the quickest way to win confidence, and, notably, the seven golden rules for closing a sale, Bettger unleashes a how-to success guid...