You too can learn and apply the key "prospecting and getting in" techniques of Bruce Etherington's relationship based "Client Building System". These have enabled thousands of people around the world to grow and prosper. This book gives you the words to use and the logic behind them that will enable you to: 1. Find abundant, affluent, quality prospects 2. Get in when others can't 3. Fish for "Marlins" when others won't 4. Separate yourself from the crowd with the "Avis List" 5. Eliminate competition with "The Deal Before the Deal" 6. Reduce rejection 7. Increase the number and size of your sales 8. Make business fun again!