Communicating for Managerial Effectiveness
Santrauka: How can organizations use communication as a strategic, value adding activity? The book answers this question by enabling readers to clearly view their own communication abilities, dilemmas, and challenges. Author uses real world cases, many from his own business experience, to analyze the most critical communication challenges facing managers. The book skillfully integrates theory and research to address vital communication challenges and allows readers to manage information, select appropriate communication channels, develop an effective performance feedback system, communicate organizational changes, foster interdepartmental communication, and create an innovative spirit.