Graham Davis

The Designer's Toolkit: 2000 Colour Palette Swatches

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Santrauka: Colour is fundamental to all design. It can be used to evoke a mood, to grab attention, to identify a product, or to organise information. The appearance of colours is always affected by adjacent colours, so choosing an appropriate combination is always essential. That's where this book comes in. *Contains ready-to-use colour swatches supplied on CD-ROM, formatted for the most commonly used design applications - Adobe InDesign, QuarkXPress and Dreamway. *All swatches are copywritable so can be used again and again. *Structured by colour themes, making it easy to find the right shades for any project. *All colours are accompanied by their CMYK, RGB and hex values so you can just type them straight into any program if you prefer. Graham Davis is a former art director of Time-Life International, "Illustrated London News" and "Good Housekeeping" magazine. He has been a design consultant for numerous magazines, including "Woman" and "New Musical Express", and has lectured on co-edition publishing and art direction at the London College of Printing. He is the author of several books on graphic design and technology, including "The Designer's Toolkit: 500 Grids & Stylesheets".







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