San Martin Marcarena
Field Guide: How To Be A Fashion Designer
Santrauka: A behind-the-scenes look at fashion design explains the fundamental concepts of the art and business by providing both a creative and a marketing perspective of the business of fashion design. This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.