Business Research Methods (fourth edition)
Santrauka: A complete introduction to business research, Business Research Methods is the ideal guide for students embarking on a research project. Throughout the text, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. Now in its fourth edition, the text features new chapters on the nature of business research and on sampling in qualitative research.