Managing media companies
Santrauka: Media is exciting and innovative industry. In its effort to combine business and creativity, the industry has traditionally been faced with unique challenges, increased by the short-lived nature of its products and services. Recent developments from deregulation to the digitalization of contentand delivery are on the verge of reshaping the industry and its business models. Although the transition will be challenging for most media companies, ultimately the results will also be very exciting. This book is a bible for professionals in the field and essential reading for students of media management. Detailed case studies from a wide breadth of European media companies iliustrate each topic.