Leslie de Chernatony

Creating Powerful Brands, 3rd edition

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15 €

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Būklė: Puiki
Miestas: Vilnius
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Santrauka: The powerful and expert analysis of key elements of branding gives the reader: a comprehensive coverage of brand management; an applications oriented approach grounded on solid theory; frameworks for organizing the principles of brand management. Students on MBA, BA and Professional Development programs as well as established professional marketers will find this an essential guide for developing more effective brand strategies








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Kaina: 15 EUR
Būklė: Puiki
Miestas: Vilnius

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