International Business

An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-"International Business: The New Realities" is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.