Peter J Buckley

The Internationalization Of The Firm: A Reader

3.00 €

knygumenas
Būklė:
Gera
Miestas:
Vilnius/Kaunas

Parduodu

Santrauka: The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way.

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