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Marketing: Theory and Practice

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Santrauka: A standard work covering the whole of marketing theory and practice, this edition has been re-designed to be reader friendly with many contributions on current topics, including extended sections on: the evolution of the marketing concept; theoretical foundations of consumer and buyer behaviour; market segmentation, marketing research, modelling markets; communications; distribution; product policy; distribution; strategy formulation; innovation; new directions in marketing; international marketing and Eastern Europe.







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Kaina: 9 EUR
Būklė: Labai gera
Miestas: Vilnius