David H. Maister

Managing the Professional Service Firm

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Santrauka: The author offers a brilliant and accessible guide to every management issue at play in professional firms. He explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, author simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners."







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