Jacquie L'Etang

Public Relations: Concepts, Practice and Critique

20.00 €

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Santrauka: This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation, Risk, Impression management, Celebrity, Ethics, Persuasion and propaganda, Emotional and spiritual dimensions of management, Promotional culture and globalization. Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

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