Advertising frameworks, 3rd edition

Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The book is well structured and provides step-by-step guidance to essential principles. This edition: contains practical case studies, examples and illustrations, and chapters on writing copy and designing advertisements; contains chapters on advertising department and on corporate identity; includes 20 page glossary of advertising terms; incorporates material on official radio and TV codes of standards and practice, on ASA rulings, on the use of video and direct mail, and on sponsorship. It covers, and is recommended for, the LCCI Third Level Certificate and CAM Certificate in Communications; valuable for CIM and HNC/D students