The Man Who Made Mercuri a World Leader

Curt Abrahamsson. Who is that? Never heard of him? This isthe beginning of an article by journalist Karl-Erik Sveiby in themagazine Ledarskap in spring 1991.Remember the name, he wrote. He will eventually rank as oneof Swedens greatest entrepreneurs during the postwar period.It has now been over 20 years since that article was written andMercuri is still a world leader. Yet Curt Abrahamsson is just asanonymous.Karl-Erik Sveiby, currently Professor in Knowledge Managementat Hanken, the Swedish School of Economics and BusinessAdministration in Helsinki, still considers Curt Abrahamsson tobe among Swedens greatest entrepreneurs in the knowledge business.But he saw no value at all in promoting himself.Curt Abrahamsson spent 40 years building Mercuri Internationalinto a world leader in sales training and consulting. He was astrong leader, but never told employees what to do. Yet they allknew what he expected.This book is about his successful leadership and how he developednew sales models that many major multinationals still use.