Morden Anthony R.

Elements of Marketing

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20 €

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Būklė: Puiki
Miestas: Vilnius
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antique
Parduodu

Santrauka: The fundamentals of marketing; market research; sales and market forecasting; consumer behaviour; industrial buying; market analysis; the marketing mix; products and product management; pricing; place; promotion - advertising and techniques of sales promotion, personal selling and sales force management; marketing within the organization; strategic marketing management; the marketing of services; appendix 1 - suggested outline answers to examination questions; appendix 2 - sample marketing assignments and projects for individuals and groups (also BTEC CMAs, PIAs, etc); appendix 3 - sample marketing assignments and projects for non-profit/public sector.






antique

(19)
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Kaina: 20 EUR
Būklė: Puiki
Miestas: Vilnius

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