De Bono Edward
Atlas of Management Thinking
Santrauka: This is the first book to be written deliberately for the right side of the reader's brain. Research work on the brain has suggested that our usual thinking, dominated by language and logic, takes place in the left side of the brain. The right side of the brain works in images, whole patterns and undefined feelings - all of which cannot be verbalised. This non-verbal type of thinking often works as what is loosely called 'intuition'. Verbal descriptions of complex management situations are necessarily lodged in the left side of the brain. In order for us to be able to use the right side of the brain we need a repertoire of non-verbal images. That is precisely what this book sets out to provide. The images provided by drawings in this book enrich the perceptual map of the executive. The images allow him to add some right-brain thinking to his usual left-brain thinking. This makes it easier for the executive to recognise situations in a flash instead of having to build them up piecemeal. Atlas of Management Thinking is another of Edward de Bono's pioneering books, and has become a standard work for anyone concerned with the management of decision making. With this book as your guide, you pay keener attention to thinking as a skill and gain a clear perception of your surrounding. It is written specifically to stimulate the right -- intuitive -- side of your brain, the side that deals with the abstract and is not logical. Dr de Bono illustrates, then clearly and descriptively defines and gives examples of a vast array of business terms.