Sonia El Kahal
Business in Europe
Santrauka: This book provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. Part 1 starts with basic information of the fifteen EU member states then goes on to cover the concept of '||'''Europe without frontiers'||''' in depth as well as the main community policies. Part 2 explains how Europe'||'''s industrial structure is adjusting to the new environment. The reactions of Western European, American and Japanese firms to the new challenges are described; business operations and management functions are reviewed within a European context. Part 3 considers recent trends towards globalization of competition, the development of strategic alliances, the greening of business and then goes on to discuss the changing role of women in business and makes a comparative study of the role of EU women in Western and Eastern Europe.