Harward Business Review on Brand Management

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximising the value of your brands and products. The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From preeminent thinkers whose work has defined an entire field to the rising stars who will define the way we think about business, here are the leading minds and landmark ideas that have established the Harward Business Review as required reading for ambitious businesspeople in organizations around the globe.