Kathleen Fearn-Banks

Crisis Communications

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Būklė: Puiki
Miestas: Vilnius
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Parduodu

Santrauka: The book presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to iliustrating how to avoid potential mismanagement. Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, the Columbine High School shooting tragedy, and the Wendy's "Finger in the Chili"" case.








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Kaina: 10 EUR
Būklė: Puiki
Miestas: Vilnius

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