Louis C. Williams

Communication research, measurement and evaluation

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10 €

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Būklė: Puiki
Miestas: Vilnius
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Parduodu

Santrauka: The textbook answers the key question - ""can communications be measured against the bottom line?"". It includes the chapters on: what can be measured and what can't; how to build a measurement atmosphere; the ""Rule"" of measurement; building a sample; communication research techniques; measuring new media; conducting communication audits; hiring a consultant to hel you; what is the truth in measurement; the future of measurement evaluation; glossary of terms.







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  • Viso knygų: 28
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Kaina: 10 EUR
Būklė: Puiki
Miestas: Vilnius

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