Smart luxury moments

concept, design and editing of a coffee-table book for the watchmaking company ‹gc›.

during two years, over 100 brand ambassadors from 24 different countries representing the gc watch brand were captured on camera by new york-based photographer pino gomes. the artistic photography project is now documented in the coffee-table book ‹smart luxury moments›, which was officially released at basel world 2013.

the design is very straightforward: two image sizes, landscape format imagery only and one font weight. in addition, a custom produced paper, the black edges and a gift wrap paper give the book a very distinguished character.

the book was produced in switzerland and is exclusively distributed worldwide by the watchmaking company itself. gc is a swiss watch brand founded in 1997 and sold in over 70 countries worldwide by sequel ag, who holds the license for the guess and gc watch brands worldwide.